adidas Ozworld

Personality‑based AI‑generated avatars creation platform for adidas Originals where users could create their own unique digital avatars.

RoleWebGL developer

DateApril 2022

Context

A new era of digital self‑expression

To promote their new Ozworld sneaker collection, adidas Originals partnered with Jam3 to create the world’s first personality‑based AI‑generated avatars, designed to break boundaries and redefine individuality in digital spaces.

Concept

Merging the worlds of fashion and technology

The Ozworld experience was designed to be more than just another avatar generator. By answering a series of personality‑driven questions, users could generate a unique avatar reflecting their individuality. Each avatar was inspired by the bold design of three new Ozworld sneaker silhouettes.

Innovation

Building the future of digital identity

Beyond being a creative expression tool, the project seamlessly integrated AI, Web3, and metaverse compatibility, setting a new standard for digital fashion experiences. Through a partnership with Ready Player Me, the avatars became cross‑platform, allowing users to seamlessly explore different virtual worlds while maintaining their unique identity.