ComplexLand
Immersive, shoppable 3D world blending gaming, music, fashion and shopping into a fully interactive experience.
From a physical event to a digital one
Since ComplexCon 2020 was cancelled due to COVID, Complex Networks partnered with Jam3 to create ComplexLand: a first‑of‑its‑kind virtual event & e‑commerce that combined gaming, music, fashion and shopping in a shoppable 3D world.
Pushing the boundaries of virtual events
The experience itself was like a retro‑futurist roleplaying game where users could customize their avatars, roam a 3D map, attend virtual concerts from top‑selling artists, interact with 50+ hype brands like Gucci, Versace, adidas...
Building a shoppable virtual world
Unlike traditional e‑commerce platforms, ComplexLand was built as a fully immersive WebGL experience, enabling real‑time interactions and allowing users to freely explore the 3D world, engage with brands and discover exclusive content.
Credits
Made with Jam3 (Monks)
Executive
- Adrian Belina
- Jordan Cuddy
Strategy
- Arpan Rai
- Chelsea Thompson O’Brien
- Jessica Clements
Production
- Ali Rodriguez
- Jody Orsborn
- Kait Lacy
- Shannon Kennedy
- Cass G
- Cass H
Design
Creatives
- Steffen Christiansen
- Alexandra Hook
- Arin Delaney
- Célia Lopez
- Charlotte Lucas
- Juan Castro
- Mike Lamont
- Nestor Ramos
- Taka Imagawa
UX
- Tiago Furquim
Development
Technical directors
- William Chan
- Kin Hui‑Lo
- Jacob Jang
Developers
- Alejandro Mesa Suarez
- Iran Reyes
- Kaiyi Wong
- Marcelo Rodriguez
- Michael Da Silva
- Rubislandy Rodriguez
- Nick Poisson
- Riess Group
- Arnaud Rocca
WebGL developers
- John Lacoviello
QA
- Arturo Martinez
- Bruno Fioritto
- Jude Gilardi
- Odrys Bretau
- Tomas Severo
- Yasel Llerena