The Avener - Beautiful
Interactive digital activation to promote the music video for The Avener’s new single: Beautiful.
Combining film direction and web experience
In order to promote his upcoming album Heaven, The Avener gave us the opportunity to direct the music video of Beautiful, the album’s main single and to design a digital activation for its promotion.
Interactive web trailer
After directing the official music video, we developed a digital activation to engage The Avener’s audience before the song’s release. Fans were invited to discover exclusive mysterious snapshots from the music video a few days before its release.
Surreal and nostalgic visual storytelling
Beautiful is a track that evokes escapism, fleeting summer memories, and nostalgia. To translate this into a visual experience, we crafted the digital activation around the music video surrealistic paintings, illustrating the song’s intimate atmosphere and the melancholic, dreamy mood.
Credits
Directed by TOOSOON
Produced by PANAMÆRA
Video shooting
Directors
- Hugo Maury
- Nicolas Loureiro
- Yann Kubacki
- Arnaud Rocca
Producer
- Yann Bigay
Director of Photography
- David Foulkes
1st assitant director
- Jules Tardif
1ST OPV assistant
- Jodie Arnoux
Gaffer
- Simon Petillon Chenitzer
Key grip
- Alexis Bouladoux
Executive producer
- Yann Bigay
Producer assistant
- Anne Laboureau
Local producer
- Curro Rodríguez Villalba
Secret weapons
- Gary Bialas
- Nessim Acimi
- Antoine Salomon
Drone
- Helifilm
Set design & SFX
- Sergio Hernandez
- Sandra Márquez García
Local ground production
- Yellow Pictures
Stylist
- Lia Dillenseger
Casting
- Chatelain Hyacinthe
- Johanna Boyer
- Lena Lapres
- Victorien Bonnet
Post‑production
Editor
- Hugo Maury
VFX
- Eighty4
Colorist
- Julia Rossetti
Interactive experience
Designers
- Hugo Maury
- Nicolas Loureiro
Developers
- Yann Kubacki
- Arnaud Rocca
Special thanks
- Eyelite
- RVZ
- Cinesyl